Katherine Fleming Art Basel Pop-Up Shop
Miami, Florida | 2009
One simple material is used to transform an office bay in an historic atrium building into an inviting pop-up store.
We took a “less is more” approach to this tiny, ephemeral project for luxury fashion designer Katherine Fleming. The site was a bay in the Moore Building in Miami’s Design District. During the Art Basel Miami Beach art fairs, a series of temporary retail shops were installed in this atrium building.
To create a pop-up store on an absolutely minimal budget, we chose a basic material, standard white string, and exploited its qualities to maximum effect. We shaped it into curtains that curve around and define the space. The client asked only for display areas for her latest line of handbags and accessories as well as for special collaborations with artists created specifically for the pop-up. A back wall provided a place for branding.
The curtains created an interior that was inviting and transparent enough to attract visitors. Inside, the space felt intimate and even cozy. The pop-ups were enjoyed by many visitors and dismantled two weeks after opening. We enjoyed the challenge of creating an extraordinary environment using an ordinary material.
2014 AIA Miami Award of Excellence for Interior Architecture
© 2018 Shulman + Associates