Jugofresh Wynwood Walls
Wynwood, Miami, Florida | 2014
Jugofresh, a Miami-born juice company, is rapidly expanding in South Florida. S+A was chosen as architect and interior designer to develop several new prototype stores and facilities in key markets in Miami. In total, four new projects were completed in the last month, each playing off the strengths of the brand and Miami’s revitalizing neighborhoods to create a vibrant image.
S+A designed new juice bars in Wynwood, South Beach and Coral Gables, as well as a new kitchen facility at the company’s headquarters in Lemon City. The design for each store reflects distinctive neighborhood character, giving the customer a different sensory experience at each space while strengthening the Jugofresh brand. Working closely with the owner, S+A developed a palette that will be used in future development – including reclaimed wood, natural stones and stainless steel, representing the company’s commitment to natural organic materials and high-tech production. Graphic wallpapers were used extensively to introduce color and depth, a nod to the complexity and flavor of the company’s juices. S+A also focused on transparency as both a way to reveal how the juices are made, and as a way to make the stores more public.
At Jugofresh Wynwood, S+A designed a hybrid space that serves as a busy store, a function space, and a pathway within the larger community. The design incorporates an open-air breezeway connecting the inner courtyard of the existing, vibrantly-painted Wynwood Walls complex and the street. By doing this, the new shop becomes a semi-public space, a virtual extension of the Walls. The breezeway/pathway, a virtual wind tunnel decorated by a wall of fans, functions as the outdoor seating area of the small shop. Continuous bi-folding glass doors connect the breezeway to the inside, so the space can be fully opened or closed according to weather and need. A graphic carpet of green, running from the floor to the walls to the ceiling, unites interior and exterior. The space is activated in off hours by yoga classes, talks and events, allowing it to contribute to the life of the neighborhood.
2014 AIA Miami Award of Excellence
Photos by Robin Hill
© 2015 Shulman + Associates