Jugofresh Coral Gables
Coral Gables, Florida | 2014
Jugofresh, a Miami-born juice company, is rapidly expanding in South Florida. S+A was chosen as architect and interior designer to develop several new prototype stores and facilities in key markets in Miami. In total, four new projects were completed in the last month, each playing off the strengths of the brand and Miami’s revitalizing neighborhoods to create a vibrant image.
S+A designed new juice bars in Wynwood, South Beach and Coral Gables, as well as a new kitchen facility at the company’s headquarters in Lemon City. The design for each store reflects distinctive neighborhood character, giving the customer a different sensory experience at each space while strengthening the Jugofresh brand. Working closely with the owner, S+A developed a palette that will be used in future development – including reclaimed wood, natural stones and stainless steel, representing the company’s commitment to natural organic materials and high-tech production. Graphic wallpapers were used extensively to introduce color and depth, a nod to the complexity and flavor of the company’s juices. S+A also focused on transparency as both a way to reveal how the juices are made, and as a way to make the stores more public.
Jugofresh Santona Corner in Coral Gables is perhaps the most prototypical shop. In its narrow streetfront bay, the store tapers from front to back, directing attention to the battery of coolers where the finished juices are stored and presented. The effect is enriched by a backlit graphic ceiling. The back of the shop, where juices are made, is finished with cool white stonework and stainless steel. The front of the space is surrounded in reclaimed wood, creating a more tactile experience.
Photos by Robin Hill
© 2015 Shulman + Associates